Gabi is a Brazilian copywriter with over a decade of experience across Latin America and Asia-Pacific, now based in Europe.
She is famous for being a great meme curator, inappropriately quoting Taylor Swift in meetings, and colour-coding her pantry. No, advertising has not made her famous. Yet.
I'm the co-creator of Fair Lions, an initiative that claimed unbiased rules on the Young Lions competition in Brazil. The non-anonymous and portfolio-oriented selection process was privileging white boys and that sucked.
After making zillions of calls and getting more than one thousand signatures, we finally convinced the organization to adopt a selection process that we – and more than 50 countries – consider much more trustworthy: crack a brief, submit your idea anonymously, the best one wins.
