Gabi is a Brazilian copywriter with over 15 years of experience across Latin America, Asia-Pacific, and Europe.

She is famous for oversharing memes of questionable taste, quoting Taylor Swift at every opportunity, and colour-coding her pantry.

Yeah, advertising hasn’t made her famous. But here’s some stuff you might find interesting: she holds a European passport (phew!), is a Cannes Lions See It Be It alumna (that’s actually pretty cool), and teaches at Miami Ad School (which makes her equally humbled, honoured, and terrified).

txt me, don’t call

→ gabrielalgp@gmail.com
→ LinkedIn
→ + 49 162 277 4030
→ Need a CV? Find it here

carmen sandiegoing

Saatchi & Saatchi · Germany
Senior Copywriter · I’m here!

Miami Ad School · Remote
Teacher

McCann Worldgroup · Singapore
Senior Copywriter

Saatchi & Saatchi · Singapore
Creative Group Head

Ogilvy · Brazil & Singapore
Senior Copywriter

AlmapBBDO · Brazil
Copywriter

shiny thingies

2025
Cannes Lions · 2 Silver Lions
Clios · 1 Grand Prix 2 Gold 1 Silver
NY Festival · 1 Gold 1 Silver
D&AD · 1 Wood Pencil
The One Show · 2 Merit
D&AD · 1 Wood Pencil
ADC Germany · 2 Gold 1 Silver 2 Bronze

2022
The Gong · 1 Gold 1 Silver
Clio Awards · 1 Shortlist

2019
Cannes Lions · See It Be It · Cohort

2018
Papel & Caneta · 25 creatives who fought to change the ad industry

2017
Effie Awards · 1 Gold
Off Flip Literary Prize · Published Author

i don’t have a type

Oreo, Havaianas, Vodafone, Pepsi, Meta, Dove, TUC, Cigna, IBM, Allianz, General Electric, Visa, Advil, Volkswagen, Mastercard, 7DAYS, Kotex, Comfort, Centrum, Audi, Lay’s, Pond’s.

two secs of fame

→ Why every agency needs a Brazilian creative

→ LIONS Live: A Message to the Creative Community

→ My question for the industry’s men: ‘Hey, when are you going to realise? It’s time.’

→ See It Be It: como foi participar do programa de Cannes para lideranças criativas do futuro

troublemaking

I'm the co-creator of Fair Lions, an initiative that claimed unbiased rules on the Young Lions competition in Brazil. The non-anonymous and portfolio-oriented selection process was privileging white boys and that sucked.

After making zillions of calls and getting more than one thousand signatures, we finally convinced the organisation to adopt a selection process that we – and more than 50 countries – consider much more trustworthy: crack a brief, submit your idea anonymously, the best one wins.

kinda judgy

2026
Cannes Lions · See It Be It · Mentor

2024
Cannes Lions · See It Be It · Jury
Lisbon Awards · Social Media · Jury

2023
Spikes Asia by Lions · Audio & Print · Jury

2020
Lions Live · Speaker

2019 ‘til now
The Webby Awards · Jury