Gabi is a Brazilian copywriter with over 15 years of experience across Latin America, Asia-Pacific, and Europe.
She is famous for oversharing memes of questionable taste, quoting Taylor Swift at every opportunity, and colour-coding her pantry.
Yeah, advertising hasn’t made her famous. But here’s some stuff you might find interesting: she holds a European passport (phew!), is a Cannes Lions See It Be It alumna (that’s actually pretty cool), and teaches at Miami Ad School (which makes her equally humbled, honoured, and terrified).
txt me
carmen sandiegoing
Saatchi | Düsseldorf, Germany
Senior Copywriter — Current
Miami Ad School | Remote
Teacher
McCann | Singapore
Senior Copywriter
Saatchi | Singapore
Creative Group Head
Ogilvy | Brazil & Singapore
Senior Copywriter
Almap BBDO | Brazil
Copywriter
shiny thingies
2025
Cannes Lions — 2 Silver Lions
NY Festival — 1 Gold, 1 Silver
D&AD — 1 Wood Pencil
The One Show — 2 Merit
D&AD — 1 Wood Pencil
ADC Germany — 2 Gold, 1 Silver, 2 Bronze
2022
The Gong — 1 Gold, 1 Silver
Clio Awards — 1 Shortlist
2019
Cannes Lions — See It Be It
2018
Papel & Caneta — 25 creatives who fought to change the ad industry
2017
Effie Awards — 1 Gold
Off Flip Literary Prize — Published Author
i don’t have a type
Oreo, Havaianas, Pepsi, Meta, TUC, Cigna, IBM, Allianz, General Electric, Visa, Advil, Volkswagen, Mastercard, Dove, Kotex, Comfort, Centrum, Audi, Lay’s, Pond’s.
two seconds of fame
troublemaking
I'm the co-creator of Fair Lions, an initiative that claimed unbiased rules on the Young Lions competition in Brazil. The non-anonymous and portfolio-oriented selection process was privileging white boys and that sucked.
After making zillions of calls and getting more than one thousand signatures, we finally convinced the organisation to adopt a selection process that we – and more than 50 countries – consider much more trustworthy: crack a brief, submit your idea anonymously, the best one wins.
jury duty
2024
Cannes Lions — Jury: See It Be It
Lisbon Awards — Jury: Social Media
2023
Spikes Asia — Jury: Audio & Print
2020
LIONS Live — Speaker
2019 to Present
The Webby Awards — Jury