I'm an award-winning creative with over 15 years' experience across Latin America, Asia-Pacific and Europe. yep, quite a stroll. Nope, not a Sagittarius.
I was just always curious about how different people live their lives. Do heartbreaks feel the same everywhere in the world? What's grocery shopping like in another corner of it?
That's taken me around and turned me into a concept-driven, hands-on, happy-clappy but slightly mean creative. I love work that treats chin hairs and life goals equally. I love working with people who are kind and fun and brave. I love building beautiful things together. Sweat but only tears of joy.
here are three fun facts so we can skip the chemistry session: I'm a Swiftie and I will bring you into the cult. I share far too many memes. I deep-clean as a coping mechanism.
Oh, and I have an EU passport.
txt me, don’t call
carmen sandiegoing
Saatchi & Saatchi · Germany
Senior Copywriter · I’m here!
Miami Ad School · Remote
Teacher
McCann Worldgroup · Singapore
Senior Copywriter
Saatchi & Saatchi · Singapore
Creative Group Head
Ogilvy · Brazil & Singapore
Senior Copywriter
AlmapBBDO · Brazil
Copywriter
shiny thingies
2026
Cannes Lions · See It Be It · Mentor
2025
Cannes Lions · 2 Silver
Clio · 1 Grand Prix 3 Gold 1 Silver
NY Festival · 1 Gold 1 Silver 9 Finalist
The One Show · 2 Merit
D&AD · 1 Wood Pencil 2 Shortlist
LIA · 3 Silver 4 Bronze
Eurobest · 2 Bronze 4 Shortlist
Gerety Awards · 1 Silver 1 Bronze 2 Shortlist
ADC Annual · 1 Silver 1 Bronze 2 Merit
ADC Europe · 2 Silver 2 Bronze
ADC Germany · 2 Gold 1 Silver 2 Bronze
2022
The Gong · 1 Gold 1 Silver
Clio · 1 Shortlist
2019
Cannes Lions · See It Be It · Cohort
2018
Papel & Caneta · 25 creatives who fought to change the ad industry
2017
Effie Awards · 1 Gold
Off Flip Literary Prize · Published Author
i don’t have a type
Oreo, Havaianas, Vodafone, Pepsi, Meta, Dove, TUC, Cigna, IBM, Allianz, General Electric, Visa, Advil, Volkswagen, Mastercard, 7DAYS, Kotex, Comfort, Centrum, Audi, Lay’s, Pond’s.
two secs of fame
troublemaking
I'm the co-creator of Fair Lions, an initiative that claimed unbiased rules on the Young Lions competition in Brazil. The non-anonymous and portfolio-oriented selection process was privileging white boys and that sucked.
After making zillions of calls and getting more than one thousand signatures, we finally convinced the organisation to adopt a selection process that we – and more than 50 countries – consider much more trustworthy: crack a brief, submit your idea anonymously, the best one wins.
kinda judgy
2024
Cannes Lions · See It Be It · Jury
Lisbon Awards · Social Media · Jury
2023
Spikes Asia by Lions · Audio & Print · Jury
2020
Lions Live · Speaker
2019 ‘til now
The Webby Awards · Jury